Believable characters
DFID - UK Department for International Development posted a photo:
The comic's designers have worked hard to create believable characters who readers want to follow, including Boyie or 'DJ B', 17-year-old Maria Kim who lives in an urban slum, 15-year-old Malkia who lives by the coast and football loving Charlie Pele who lives in a rural Kenya.
The stories that Shujaaz tells are not just limited to comic strips. The main characters and their messages also appear in daily radio programmes, in YouTube videos, on Facebook and in text messages.
This innovative use of multimedia helps to reach the widest possible audience. And the use of comics and radio helps to ensure that people who can't read can still benefit from the guidance.
Background
Find out more about award-winning multimedia project Shujaaz: www.dfid.gov.uk/shujaaz
Or visit www.dfid.gov.uk/globalhunger to learn about the Global Hunger Event which aims to step up efforts to improve nutrition and reduce the rate of stunting among the world's poorest children between now and the next Olympics in 2016.
Picture: Shujaaz